KingDom Theatre Rebrand

​​​​​​​I was tasked with reimagining the strategic and graphic identity of a local Performing Arts School in Ottawa. Once upon a time, more than 10 years ago, a theatre was born, with the name Once Upon a Kingdom Theatre. As Time flew by, theatre grew. Many stories were told, many children were raised, many beautiful memories were created… The theatre turned into a warm HOME where generations of children gather around and grow, dream, create and make the impossible possible together. The theatre turned into the KingDOM with its own traditions, celebrations, beliefs; own community of creators, artists, and dreamers. To arrive at a concept for KingDOM Theatre I sought inspiration from performances and in the atmosphere of the theatre. The idea was to translate the core values of KingDOM Theater into a distinct identity that would reflect and enhance their values, creating a unique image.