KISS x Stand Up to Cancer
Kiss radio station went 'old skool' on 11 October with a non-stop Kisstory day as part of 'Kiss Stands Up to Cancer'. During the event, Kiss presenters encouraged audiences across radio, online, and social video to fundraise by dressing up in their favourite 90s clothing.
For the paid social part of this campaign I looked to the Kiss archives for source content - flyers, videos, mixes to inspire the feel of the social posts. Kiss has such an incredible history from being started as a London pirate radio station i didn’t want the authenticity of Kisstory to be lost.