Kite Eyewear | The Legends Collection

Inspired by tradition, re-engineered for today. The Legends Collection by Kite Eyewear is a capsule of four timeless frames which hark back to the simple elegance and handcrafted artisanship of the past while embodying the rich, innovative spirit of London today. We brought together four London-based musicians achieving international acclaim for blending the traditional sounds of jazz with a contemporary methodology. Ashley Henry, Cherise Adams-Burnett, Amané Suganami and Yazz Ahmed were captured wearing pieces from the collection by influencer and content creator John Jarrett. The campaign was promoted via social media, in-store print, and through digital content including editorial blog content. To launch the collection we also created a custom landing page on the Kite website.