KLM

  • Melissa Williams

Digitising the KLM crown lounge

Background
In June 2017, the intercontinental KLM Crown Lounge at Schiphol started work to convert into the lounge of the future. Everything revolves around the ultimate customer experience, state-of-the-art technology, an unprecedented level of service, digital innovation, and self-service access columns.

Approach
I was the lead visual designer for the lounge project, working closely with an interaction designer and front-end developers to design and build the new lounge service kiosk and lounge portal.

The main challenge of this project was working within the restraints of the brand guidelines, as I wanted to give this aspect of the brand a more luxurious clean feeling whilst staying true to the KLM house style. I worked closely with KLM’s in house creative director to try and push the boundaries.
KLM Lounge services kiosk

The lounge kiosk is a Queue Management System (QMS). Supporting the key changes of the Lounge which is to modernise the passenger experience and decrease the demands on staff therefore “Digitising” the lounge.
The kiosk can be used to to upgrade your seat, check-in, rebook a flight, reserve a shower within the lounge. This was the first prototype of the kiosk which was tested with real users within the lounge.