In June 2017, the intercontinental KLM Crown Lounge at Schiphol started work to convert into the lounge of the future. Everything revolves around the ultimate customer experience, state-of-the-art technology, an unprecedented level of service, digital innovation, and self-service access columns.
I was the lead visual designer for the lounge project, working closely with an interaction designer and front-end developers to design and build the new lounge service kiosk and lounge portal.
The main challenge of this project was working within the restraints of the brand guidelines, as I wanted to give this aspect of the brand a more luxurious clean feeling whilst staying true to the KLM house style. I worked closely with KLM’s in house creative director to try and push the boundaries.