Knock it on the head: No Tobacco Day

I was tasked to create an animation to raise awareness of World No Tobacco Day. The brief was very open and creative. I decided as it needs to be memorable, I wanted this to have a humorous edge to this animation, something that will help you remember the date and what it is about. The idea behind this concept was a rhetorical question, can you “knock it on the head” for the day. Taking the phrase “knock it on the head” literally and using the cigarette as a character that was slightly menacing (as a craving) yet clumsy (stubbing itself out), this helped to personify something that is otherwise a common object.