Know Your Stuff

Know your stuff aims to invite young festival goers, to test their drugs and be educated on the drugs they are using. Due to the fact that trying to stop the use of recreational drugs, is not effective. Young or old, people will use and experiment with drugs. The aim is to help reduce harm, by offering testing and educational support. The campaign aims to build a community within the festivals across the UK, to initiate a change in the thought process of users at festivals. Targeting a younger demographic, with the idea of educating them before use or at an early stage of their festival experiences. The brand focuses on utilising the festival environment to build touch points with the audience. As well as this it uses a laid back approach towards the subject, with brand imagery which shows understanding towards the audience and inviting them in to take a step in the right direction.