Kolca: Minimalist Retro-Pop

Art direction and photography for the rebranding of Kolca in Europe, with a new creative direction that focuses on the concept of Minimalist Retro-Pop. The duality between retro and minimal styles was resolved with art direction that marries opposing ideas: minimalism, pop and retro. Bare backgrounds in muted tones were combined with props, wardrobe and make-up trends rescued from the 80’s and 90’s to amplify the brand message. The project is formed by still life and on-model photography, under one cohesive aesthetic.