Koncis.

Koncis. is a fictive fashion brand for men selling tailored garments solely through an app using AR technology. Instead of the standard fixed measurements (XS, M, L, XL) we use AR to get the right fit where the customer is able to see himself with the clothes on with his smartphone. The inspiration comes from the minimalistic design traditions in Scandinavia, hence the name Koncis which is the danish word for concise meaning something that is to the point and no more.