Kothari Jewelers Web Development
I was hired to design the website of Kothari Jewelers. One of Central India's largest Jewelry Powerhouses. I am humbled to be involved in a project of this scale and wish to exceed their expectations.
It’s not easy to offer a digital experience that matches the magic and mystique of an exclusive boutique. Synonymous with excellence, luxury and sophistication, Kothari Jewellers had to present the magnificence of its creations in a digital setting to share and convey the elegance and exclusivity of its collections and latest designs through a digital experience.
This called for a subtle and harmonious mix between the site’s visual richness, elegant graphics, content clarity and user-friendly navigation. No compromises had been made between aesthetics and technical constraints such as SEO and speed.
What did we Do?
As UX (user experience) specialists, our team of developers built out a sleek and intuitive built-in tool to guide the users through the entire digital collection of products that were available to us. As this was the first time for the store being online, they gave us a library of 2400+ products for us to upload. We built the website in such a way that allowed us to categories all the products into categories & sub-categories. Along with that add a lot of filters in terms of weight, stone, carats, gender & colour.
Results
Painstaking care and attention was given to every detail such as the finesse and delicacy of the animations in the menus or transitions between pages; all work together to convey the prestige and refinement that the brand affectionately values. The entire website was built on Wordpress as the CMS in catalog, all is arranged to invite contemplation such as the choice to show the pieces in full screen so users have a better experience of discovering the authentic craftsmanship hidden behind each piece.
Everything has been designed to offer the perfect digital experience as smoothly as possible on whatever device is being used; this is thanks to a completely responsive site that fits and adapts to each screen and device.