Design of the brand and commercial label of the handmade and ecological lemonade, Kraanvogel.
A handmade product is not a common product manufactured in an industrial way, made in mass for a homogeneous public. Unlike industrial products, each handmade product is different and unique, like each person.
Everyone has their own calligraphy, that´s why the logo of Kraanvoget contemplate a special handwritten font. The graphic symbol is also based on the handmade concept, so we have chosen the pointillism, a traditional art, to build and illustrate the graphic element.
But the kraanvoget of the bottle is not a common kraanvogel, we are in front of a particular animal different from the rest of his specie: in total, 3 product variants identified through 3 different animals with different characters, like its content.
Finally, the transparent label allows consumers to see directly the lemonade, which is very positive because they can check how the product is my themselves, attract his desire through its color and natural appearance and also, see the product with their eyes will give them more security than other lemonades packed in opaque materials.
