KUGG Branding

KUGG branding, logo, marketing website, google metrics, creative assets.

KUGG is a tool for developers to create, automate and maintain modern web projects. It includes features such as automated deployment, uptime monitoring, team management and task/calendar tracking.
I led the creative direction for KUGG's launch in early 2019. This included creating the logo, brand identity, creating the marketing website, implementing a digital marketing strategy, and creating all visual assets.

Creative

  • Logo
  • Design system (colours, icons, spacing, typography)
  • Marketing site (created from scratch using Webflow)
  • Vector icons/graphics for the app & marketing site
  • Animated SVG graphics for loading screens, icons (hover over/click states)
  • Visual assets for social accounts

Google metrics

  • Site indexing using Google Search
  • Implemented Google Tag Manager for both the KUGG marketing site and KUGG app. This included setting up triggers/tags for social pixels and setting up event tracking for Google Analytics.
  • Setup UTM parameters to track incoming traffic in Google Analytics and implement custom campaigns and goals.

Marketing

  • Creating and implementing a digital advertising strategy for Facebook, Twitter, Linkedin, & Google Ads.
  • Tracking advertising campaigns in Google Analytics using custom URLs and event tracking.
  • Implementing a digital marketing strategy

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Motion Graphics Designer