KUGG is a tool for developers to create, automate and maintain modern web projects. It includes features such as automated deployment, uptime monitoring, team management and task/calendar tracking.
I led the creative direction for KUGG's launch in early 2019. This included creating the logo, brand identity, creating the marketing website, implementing a digital marketing strategy, and creating all visual assets.
Creative
- Logo
- Design system (colours, icons, spacing, typography)
- Marketing site (created from scratch using Webflow)
- Vector icons/graphics for the app & marketing site
- Animated SVG graphics for loading screens, icons (hover over/click states)
- Visual assets for social accounts
Google metrics
- Site indexing using Google Search
- Implemented Google Tag Manager for both the KUGG marketing site and KUGG app. This included setting up triggers/tags for social pixels and setting up event tracking for Google Analytics.
- Setup UTM parameters to track incoming traffic in Google Analytics and implement custom campaigns and goals.
Marketing
- Creating and implementing a digital advertising strategy for Facebook, Twitter, Linkedin, & Google Ads.
- Tracking advertising campaigns in Google Analytics using custom URLs and event tracking.
- Implementing a digital marketing strategy