Kuinkol. Unique as your kid!
Kuinkol takes the principle of the emoji. A resource we find and have used in many games and apps, but this brand gives this avatar creation a special twist. You won’t be creating just a graphic representation of a generic facial expression (An emoji), but instead, you will be creating a graphic representation of your kid's unique traits and personality (His Kuinkol). And apply them in the form of stickers to their belongings or print them on wall decor for their bedroom. Kuinkol is as unique as your kid! Challenge The brand had a great product in mind. The wheels were already turning, the illustrations were almost ready, but they still needed their visual identity. They were looking for something fresh, colorful, and relatable to both children and parents. Solution The solution was to design a Bespoke handwritten font, that brought a fresh, organic, and playful feel to the brand. The “K” & Star came together to become the iconic symbol of the brand. A vibrant and versatile color palette and a set of graphic elements were part of the visual system to be used in their communications, print, and digital, in order to create visual coherence.
