KVs & Digital OOH for Alexandrion Group
Everyone knows Alexandrion, but I personally had no idea that it is also a group, with multiple brands part of it - the most recent one being Siginia Gin. The brief for this project was to do some KVs for their Neversea attendance and animate the Alexandrion products for Digital Outdoor Screens.
I chose to go on two paths here. For the first, I drew inspo from the Neversea branding, while for the second one, I stuck to their brand guidelines. Siginia's guidelines scream Italy, more specifically, Sicily - they're very proud of who they are and they want you to know it. But they also have clean shapes and defined colors. That's what you see in the second KV. The first one brings some Italy to Neversea. Definitely loving the first one more.