BRANDING | WEBDESIGN | ADVERTISING | SOCIAL MEDIA
Freelance Graphic Design, Illustration and Art Direction | Photographer: Elena Mcdonough
Kyklo is a lifestyle brand that strives to provide products and services that have an elevating impact not only on the individual, but the collective level. They curate an innovative, eco-conscious repertoire of goods to help consumer’s journey through life be a more ethical and sustainable one.
Deliverables: Logotypes, Brand Guidelines, Website, Newsletters, Collaterals, Animations, Advertising, Social Media Posts
Challenge: Avoid the greenwashing effect.
Please visit: kyklocayman.com
Kyklo is a play on the Greek word ‘kyklos’ (κύκλος - /keeklo/), which means circle, in the construction of the logotype, I introduced a circle conveying a homely touch.
A lifestyle alternative logo to spread Kyklo’s core message.