The Edit Table is a merchandising concept for the new Standalone CHANEL store in Covent Garden, specifically for the California Light campaign.
Using coloured gradient discs (reverse printed 10mm clear acrylic) to display products across all 3 axis - Fragrance, Beauty and Skincare.
Using books and openable boxes to make the display interactive, and less daunting to shoppers. The aim is to encourage shoppers to play and experiment with the products without feeling the pressure to purchase.
Along with this display, bespoke MED (Make-up Experience Display) plates were produced for the campaign in Covent Garden.