Pie Factory created a Christmas campaign for L’Occitane across their London stores that showcased the brand’s responsible approach to production and consumption to the millions of shoppers visiting the city, and highlighted the brand as being at the forefront of sustainable luxury. ‘Christmas in Provence’, a thought-provoking, visual and sensory experience showcased the importance of a genuinely sustainable supply chain. Windows, in-store features, and Christmas trees designed and produced using the very same responsibly sourced, sustainable materials found in L’Occitane products. Promotes L’Occitane’s ‘Sustainable Sourcing Programme’ and ‘Commitment to Respecting Diversity’. Activated and amplified the brand’s commitment to UN Sustainable Development Goals 12 & 15. Support and promote the brand’s Net Zero 2030 commitment. Educate 6 million visitors to Regent Street.