Year: 2020
Client: La Coqueta
Development: Digital marketing materials, E-shoot and social media feed for a children's fashion brand. Digital Illustration along with neutral colours composed this design. It helps to communicate the arrival of the new collection for spring season.
The layout of the design is clean and clear, the used of the different colours on the title transmit fun and playfulness. The tidy structure helps to create hierarchy in all the elements and make them easy to read. The aim of the design is present the new products to clients while keeping the identity of the brand. I have used all the brand colour on the design and made the collage the main element to attract attention followed by the strap line win bright colours. Instead of using only the product imaginary I created the mood of the design through a collage using the dress as a real element, creating this way another collage with a clean illustration with soft lines and cozy colours. The idea was to create a fashion illustration, where the only colourful part is the outfit and the rest of the features of the model are a simple sketch. In this case the lines and the features of the face of the little girl in the illustration are more innocent, rounded and delicate to help to set up the atmosphere. Inspired by the strap line, the little blush on her cheeks and the butterflies around create also a harmless and naive vibe. The colour pink is used to transmit peace, love and a friendly environment.
Project Tags
Companies
La Coqueta
- Fashion and Textiles