La Fromagerie

The acclaimed London cheese shop and tasting café La Fromagerie has a reputation as the finest cheese shops in Britain. It is known as much for its expertise in perfect regional food pairings as it is for its extensive range of impeccably kept cheeses.

Following our redesign of the La Fromagerie website, we refreshed the existing design of the biscuit packaging we created six years ago. Our aim was to create a bolder, fresher and contemporary pack, which exuded shelf presence. Using the new styling of the website, in which the type is much more prominent, we took the existing La Fromagerie identity and separated its elements to create strength and depth as well as allowing for larger, striking graphics. Wrapping the now larger cheese illustrations around the side of the box creates movement and draws the eye around to the detailed descriptions of the biscuits and their cheese and wine pairings.
We instigated and art directed an ongoing project to capture key characters on the cheese shelves in the form of individual portraits. We wanted the considered portraits to illustrate the immense respect and dedication which goes into the production and affinage of each individual cheese.