La Perla

La Perla has been synonymous with luxury items for over 60 years.
The celebrated Italian heritage brand made a name for itself by creating beautiful pieces that combine artisanal techniques with cutting edge innovations. Having begun as a lingerie and swimwear atelier, it now offers full Womenswear, Menswear and Accessories collections. 
I spent a year at La Perla as Global Online Customer Experience Manager, crafting the creative concepts required for product promotion and writing and editing all online customer-facing content. This included site-wide editorial updates, newsletters, social media posts, legal and operational information - all translated into 11 languages over 27 websites. 
I also assisted with creative direction on Christmas and Valentines Day campaigns and provided guidance to Customer Services and store Sales Executives on focused VIP communications.
I continue to contribute to La Perla on a freelance basis, below are examples of work I have created as a contractor. This includes product descriptions and developing standard phrases for explaining tricky construction methods and exclusive finishes in a customer-friendly way.
(Examples of my work as an employee can be provided upon request.)

Images: La Perla
Rubine red virgin wool jacket with Swarovski ‘crystal caviar’ belt

This stretch virgin wool rubine red jacket redefines the tuxedo look with its contemporary spin on black tie dressing. Bright, with a plunging neckline and a contoured waist, it gives the illusion of an elongated, hourglass frame. Features a wide built-in belt made from crystal 'caviar', a supple, shimmering fabric crafted from cut and uncut Swarovski crystals, created exclusively for La Perla. Finished with pockets and a comfortable silk stretch lining. An exceptional piece, best paired with matching trousers.
Violet embroidered long jersey night dress

This sleeveless jersey night dress combines the vibrancy of its rich violet hue with the striking effect of its statuesque floor length silhouette. Violet floral embroidery at the hip echoes the inspiration behind the English Rose collection with its intricate effect and glimpses of skin beneath the tulle. A V-neckline, a slit at the back and an asymmetrical sheer panel add to the allure of this sensual piece. Wear with the matching violet robe.
Denim blue underwired bodysuit with Leavers lace trim

A blue bodysuit with a mottled fabric effect and yellow stitching inspired by classic jeans styling. Sheer tulle panels and contrast topstitching accentuate the silhouette and padded cups lift and shape the bust for an alluring fit. Luxurious stretch Leavers lace adds an exquisite edge, framing the body with elegant floral textures. Wear under jeans or tailored trousers to create a sensual ready-to-wear look.
Fuchsia short silk chiffon printed dress with built-in bra

Short, flared and flowing in silk chiffon stretch, this fuchsia dress is a perfect day to evening piece. A playful butterfly print features bright pops of contrasting colour and a bustier top with a plunging tulle neckline reveals the décolletage. Flashes of skin are seen beneath exquisite floral Leavers lace and built-in, padded cups add to its sensual shaping. Pretty and feminine, this dress is best paired with high heeled sandals for a spirited, youthful cocktail look.
Electric blue non-wired padded cut-out swimsuit

This electric blue swimsuit translates the bright sunlit colour of the sea with its bold solid shade. A plunging neckline and padded, non-wired cups comfortably accentuate the bust, finished with a fluid, wavy edge. Cut-outs at the waist create an hourglass effect, revealing the skin at the font and the back. Slip on a matching knit dress from the Aquamarine collection for post-beach lounging.
Powder pink padded triangle V-bra with floral embroidery

This powder pink triangle bra features contemporary styling and romantic flourishes that introduce an antique edge. A plunging V-shape and padded cups make it perfect for creating an alluring effect under revealing, low-cut tops. Floral-embroidered lace sweeps across the skin in delicate oversized petals, with lurex threads adding a subtle sparkle. Finished with scalloped edges and dotted point d’esprit tulle under the bust. Complete the set with matching briefs.