La Perla Lingerie - Global Social Media Management

  • Leanne Leveaux

In March, we were asked to manage the global social media for La Perla, a luxury heritage lingerie brand with over 60 years’ experience. La Perla already had a sizeable social following across their portfolio, but they were looking for increased engagement and platform growth as well as a robust content strategy to ensure each of their audiences were being catered for. We worked closely with the marketing team to ensure we were capitalising on all major events coming up and taking a social-first approach to each one, as well as proposing new and exciting social activations for La Perla to try on their platforms to further build on their brand awareness.