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Lacoste AW18 Icons

  • Cristina Vila Nadal

The brief for Lacoste AW18 was to deliver a more urban and youthful campaign. The concept and art direction are based in the design of the product taken from the iconic 1985 Half Court tennis shoe. The scene is set on a colourful urban tennis court creating a graphic atmosphere. Made in Pentland with Caroline Leroux Stills by Mark Peckmezian Director and editor Cristina Vila Nadal Videographer Joe Wilson MUA Siobhan Furlong Hair Naoki Komiya Sound Designer Aberto de Miguel Grade Studio Private

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