Working with the Lacrosse Apparel team to provide creative direction, brand strategy, messaging, identity; marketing & communications; website development; and content production (music, film, photography, copy, social). --- More than just a clothing company, Lacrosse Apparel is a disruptive new brand that feeds directly into the subculture of team life, to redefine togetherness and identity on and off the pitch. For the Passion. For the Game. For the Team.