New campaign for Lactacyd- promoting their newly improved "Teens" line.
Me and my fellow teammates were responsible for the whole campaign ideation. I did the storyboarding, and I oversee the filming.
Client: Sanofi-Aventis, Inc.
Agency: Publicis Manila, Inc.
Business Unit Director: Raffy Rodriguez
Associate Creative Director: Gretchen Que
Copywriter: Dani Austria
Art Director: Natassja Velasco
Art Director: Ynna Milambiling
Graphic Designer: Dee Cruz
Senior Account Manager: Greg Navarro
Digital Strategist: Kenneth Theodore
Account Director: Jackie Navarro
Account Manager: Redj Francisco