LADbible Group has become a way of life for fans around the world. We provide news, entertainment and community to a global audience of young people.
Our mission is pretty straightforward: to deliver content that our audience love.
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – billions of times each and every month. Using all major platforms, we’ve rapidly risen to become one of the web’s most prominent social video publishers. Our brands include LADbible, SPORTbible, Pretty 52, branded content agency Joyride, and licensing arm CONTENTbible. Whether by simply putting a smile on someone’s face with a funny video or by engaging our audience in social issues important to them, we strive to make a positive difference.
Sure, we may be UK based, but we’re powered by a community that spans the planet. Our flagship brand alone is followed by half of all UK men aged 18-24 – and a fifth of women in the same age group. It’s the 10th most-visited website in the UK – Alexa UK Rankings .
We don’t think youth audiences are hard to reach, you just have to tell them the stories they care about and amplify the ones they tell you.