Lancome | L’Absolu Rouge Drama Ink

The latest campaign for Lancôme, directed by Audrey Mascina and produced by Velvet Agency, follows a model who shows off the versatile L’absolu Rouge lip range while on an adventurous tour of Paris. We sourced and licensed ‘La vérité nue’, an upbeat, contemporary post-punk track by French band Juniore, to elevate the energy of the film. Built on an addictive bass groove, propulsive drums and sultry French vocals, the track brings an essence of Parisian chic and elegance to the visuals.