Land Rover - #WEDEALINREAL

Landrover were sponsors of the 2015 Rugby World Cup. Whilst at M&C Saatchi we created work based around their #wedealinreal campaign. We decided to take the biggest names in world rugby, to the worlds smallest rugby club. The roles were reversed, Johnny Wilkinson ran on with the kicking tee, Sir Clive Woodward gave the team talk. Other Landrover ambassadors helped out. Aiming to celebrate grassroots rugby and the people that play the game.