Lane's

Lane’s Bar, a boutique gin bar, is a new addition to a famous Warsaw landmark, Hotel Bristol Warsaw. Settled on the hotel’s ground floor, bar's interior design was inspired by Art deco. Our goal for this creative mailing was to produce an exquisite invite for Lane’s Bar opening event. The project included two versions of the mailing - one with the bell ring and one with a limited-edition drink. The first version of the invite box included a concierge bell ring, a typical attribute of the high-class hotels, with Lane’s logotype engraved on it. At the bottom of the box, underneath the bell, lies a hidden stamped dauchshund, chosen to be Lane's mascot. The second version of the mailing consisted of special drink, mixed by Szczepan Twardoch, ambassador of the bar and rewarded book author. The creative project for this mailing was wildly inspired by Lane’s interior design. Geometric patterns on the outer box imitate the bar floor layout.