The aim of the new social media marketing strategy I helped develop for Latex Sense was to promote ‘naturally healthy sleep’. The idea was to emphasise the health benefits associated with the naturally-derived mattress materials, whilst encouraging customers to adopt a healthy sleep routine in order to improve their wellbeing.
I was responsible for developing and maintaining a consistent aesthetic across the Social Media feeds. Taking the focus away from the products, I sourced stock and influencer lifestyle imagery centred around sleep and nature to evoke a soothing, organic feel. I also created a series of image and story templates in keeping with the brand identity.
