Latitude, Paris

Socrates were appointed by GCI and Benson Elliot on their substantial commercial building in La Défense, Paris. The brief entailed the creation of a name, brand and associated collateral. Attracting talent was at the core of the brief, and key to Socrates’ solution was the adoption of an ownable colour palette and two manifestos; one on people and their workspace priorities, and the second on what a building must aspire to.