Launch event installations for the rebranded mall in Melbourne, Australia

The District Docklands mall in South Melbourne renovated in 2017 to bring more retail to the newly developed harbour-side area; rebranding with the campaign 'Imagine Different'. Dot Dot Dash provided the launch event & decor and activities across the entire mall, including the children's community garden created nearby.  These 3 installations were created to embody the spirit of the campaign, and stand out around the centre by using the bright yellow primary colour. The house-shaped frameworks represent the community feeling that the management want to promote with this rebrand and they contain different magical, fun photo-ops for customers to engage with and subsequently share on social. Produced while freelancing at Dot Dot Dash, Concept & execution design (Creative Direction by Diba Beylie & Shirin Pulitano)