Launching Brighton’s First Co-Working Members’ Club, The Projects

I was one of just 2 members of staff who were responsible for the launch of Brighton’s first co-working members’ club, The Projects, which opened its doors at the end of November 2018. It was my duty to take the brand concept from its design stage and bring it to life. I worked from the beginning of October on out reach, getting people in the city and beyond excited about the launch of this new place of work and play. My strategy included online and offline marketing, from an over-arching social media plan to innovative blogs but also attending as many networking events and talks as I could to meet people in person and chat to them about what was to come. For the launch night, I liaised with artists, photographers, drinks providers and temporary staff to ensure that the flow of the evening would be perfect. I focused on the guests’ journey through the building on the night, making sure they’d see exactly what kind of a venue The Projects was going to be, inspiring them to want to work in this unique, collaborative and inspiring place. The evening was a huge success and resulted in us reaching our capacity with 250 people signing up in the first few weeks.