Laundrapp Brand Re-fresh
I was the in-house lead on the brand re-fresh for on-demand laundry and dry cleaning app, Laundrapp. Working with and Art Director and Copywriter from our sister agency Neon, we developed a new visual identity, tone of voice, colour palette and photography style. The brand went from safe, forgettable and functional, to full of life, bold and punchy. I implemented the new brand across all customer touch points, including across a new app, new website, social channels, external campaign and internal email marketing. Our work was featured in The Drum, Startup Magazine, Marketing Comm News, Decision Marketing and others.
I developed the storyboard and copy for this intro video which showcases the new brand. Working closely with a motion graphics designer, I provided the assets and feeback on sound, transitions and pace.
Application to the new website homepage.
Application to the new consumer apps.