Lavazza Coffee has been a sponsor of London Fashion Weekend for a few years now. When their relationship started they challenged us to create an obvious link between fashion and coffee for visitors to the show.
We created an interactive experience that made users describe themselves and their characteristics, by doing so they were actually inputting a little data into our algorithm which then generated their perfect coffee blend and their perfect trend (also one of the three wings available to wander through at the show)
The results were great and the client was really happy so we've been able to update the same concept with new styles for each new event.
As Creative Director I was responsible for the whole project from start to finish, taking the brief, answering that brief, presenting the concepts, briefing the developers and art directing the designers.