Le Aao Ghar | Livguard

Challenge: With the Indian team in the finals, the brand wanted to own the world cup Insight: What's the one thing we could say to the Indian team and our audience? The answer - #LeAaoGhar - Bring home the world cup, and bring home the inverter for uninterrupted viewing. Idea: We created a video showcasing people's emotions about wanting the cup back after a wait of 8 long years. We amplified the hashtag on social media and tied it back to the brand's promotional offers too Results: Impressions: 58MN Views: 6.2MN Reach: 14MN Engagement: 88K+ Conversations: 6.5K+