Le Cœur, 2015

Another personal case study of mine. Researching into the doping scene in professional cycling. I created an anti-doping campaign called 'le cœur' which means 'the heart' in French. I based the brand around the Tour de France, as the sport of cycling is held close to most French sporting hearts, as well as the physical effects doping has on your body. I created a logo by using two simple 'pill' shapes and crossed them over to create a heart. I developed a series of colours which could be used at different races on the cycling calendar. I then developed a series of posters using the names of several riders and representation of the cycling jersey's of which they were wearing when they were caught doping.