Lé Mondrian

The Brief Craft a brand identity for Lé Mondrian that matches the experience of their resort program in the French Riviera. The Idea Here we dictated the creative vision from the outset and formed a complex brand identity that included a detailed customer journey. It was all about getting people excited for the upcoming launch in clever and intriguing ways. We defined the image, created an intricate visual world that matched the sophistication and luxury of the resort, and injected some much-needed mystique.