Lead Photographer for Fashion Scout SS24

Last month during London Fashion Week's SS24 shows, I once again joined the team of FASHION SCOUT as their Lead Photographer. This included scouting and managing a team of 6 amazingly talented photographers and making sure we show the outside world through our creative vision, what an exciting event FASHION SCOUT is. Together with the social media team, we ended up with some amazing content of a rather special season. Whilst I was actively taking images, it was also my role to divide the teams tasks and ensure we show FASHION SCOUT from all the different angles. This included catwalk, backstage, front row and party content, as well as all the little details i.e. the signage and branding, the sponsors and partners, the venue itself, queues, drinks and so much more. I am very grateful I got to work again with everyone who is part of the wider Fashion Scout team including our amazingly talented Hair and Makeup artists, Producers, Models, Dressers, our PR teams, Securities and everyone who is part of making this event a success but also the many international designers and brands like Pam Hogg, Undefined, By Cookie H., Junyang, to name a view plus all the guests who allow me to point my camera in their faces. And last but not least thank you Billie and Martyn Roberts! #lfw #fashionscout #photographer #eventphotographer #fashionphotography #teamlead #ss24