Lee Jeans Stories

The competition entry campaign, Lee Jeans Stories, is set to reflect the brand values and be successful in aiming at Generation Z customer with the new collection. It is consistent with brand philosophy and touches on an emotional subject through showing real stories associated with jeans pieces. It is targeted at Instagram which is aimed at growing the numbers of followers and engagement and giving a voice to the audience, which will help with creating a loyal community of Lee jeans lovers. This would hopefully help Lee reach and keep a strong position on the market, amongst both, more mature audience and the younger customer group. Lee Jeans x Graduate Fashion Foundation Competition Entry