Leeds Arts University Graduate Show Branding 2020

Leeds Arts University asked me to submit a proposal to brand their graduation show of 2020. Focusing more on the audience perspective and opinion involved in art, I chose to create a bold eye icon to emphasise the feeling of being watched. Using bold colours, along with the mix of animation and physical printing, the concept was chosen and rolled out across Leeds and in digital advertisements globally. My branding concept created a unique design approach to the Leeds Arts University End of Year Show, whilst also being advertised in Creative Review.