Legion Forge – Logo
Ahead of its launch, new independent tabletop and wargames shop Legion Forge required a logo to use across their shop displays and marketing materials.
Legion Forge is a brand new independent wargaming, tabletop and hobby shop based in the town centre of Falkirk, Scotland. The shop opened in late 2020 amid the backdrop of the Covid-19 pandemic.
As a brand new shop opening in such a tough climate, Legion Forge required a strong logo created from scratch to represent the shop's brand. The mark needed to stand out from the crowd and catch the eye of shoppers, especially the core market of wargames and tabletop hobby enthusiasts.
Business partners Vas and Dave, veteran hobbyists and longtime friends, first met while working together as fabricators. To pay homage to their shared history, the team wanted to incorporate a hammer and anvil into the logo design.
With the initial concept of the hammer and anvil already in place, the key for this logo was to find the best style and mood for the design. I focused in on the sense of excitement, passion and tension that comes with many wargames and tabletop games, combining this with the anvil concept to create a bold and high-contrast look and feel.
The final logo depicts a hammer and anvil in a dynamic geometric style, combined with a palette of fiery oranges contrasted with black and cool greys. The Legion Forge name was set in Torberta, a sturdy and high-contrast typeface that feels like it was forged from iron and perfectly complements the icon.
