Les Fèves De Cacao
I created a trio of chocolate bar packaging for a fictional chocolate company (also created by me). I also created the brand identity for the company and some advertising for the chocolate bars.
The Brand:
A brand that aims to make healthy and tasty chocolate from ethically grown and sourced cocoa beans. It also uses naturally occurring cocoa butter rather than palm oil to help the environment. It's aimed at audience of all ages. The name of the brand 'Les Fèves De Cacao' means 'cocoa beans' in French. This idea comes from French being the official language spoken in Cameroon and the Ivory Coast - 2 of the many places where cocoa beans are produced. The logo illustration is that of a cocoa bean plant.
The Product Packaging:
The brand has created a trio of chocolate bar flavours along with the packaging for it. The packaging is very illustrative and colourful to embody the positive theme of the brand. I have also created some variations of the packaging.
Advertising concepts:
These are some advertising concepts and designs for the chocolate brand and their trio of chocolate bars.