Let's Rise
In a fantastic collaboration with Digitas agency and Breakfast Of Champions animation studio, we were asked to create a compelling short animated ad. The brief's goal was to raise awareness for the wellness features that Westin Hotels & Resort have to offer. I had the amazing opportunity to help with art direction and work across different stages of the project, such as storyboarding and designing the final style frames.
Storyboard
After Digitas shaped the story's tone of voice, I started the storyboarding process with the final script. To help me simplify this pre-production process, I used the app Boords, which proved very helpful when gathering feedback and applying amends into the storyboard and animatic across many rounds of review.
Character Design
Overall the iteration process of the characters went very smoothly. The client only had a few comments on the female character, specifically on her hairstyle. Then I created all character turnarounds, to give more guidance to the animation team.
Design
For art direction, I created a deck where I presented my intentions for the colour palette, illustration style, some animation references, and soundtrack options so the client could get a good idea of the look and feel that I was after. Then I explored different outcomes of some of the storyboard frames that I knew eventually we were going to animate and ended up with a style frame that established the illustration style of the animation.
Scenery, ambiance & day/night exploration
Westin inside/outside full shots
Workplace style frame that never made it into the animation