Levi's 501

For its 2022 campaign, Levi's wanted to promote its legendary 501 jean through short clips for social media. My proposal is based on the concept that they wanted to expose based on these jeans as a "blank canvas", that is, as a garment that is not only the genuine historical basic, but has also served as a canvas to develop any personal style; that is why the piece takes the jeans as a base to develop a whole kaleidoscope of styles and creativity, where the elements such as stickers play an essential role when it comes to configuring this range of opportunities, while making a direct reference at Levi's Tailor Shop customization service.