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Levi's - Mr Strauss' Long Socks Packaging

A great story is only as good as its storyteller. Mr Strauss sock by Levi's, a re-imagining of a product Levi Strauss himself might have made back in the gold rush era, is a fitting example. Using yarn, weaving processes and machinery that date back to the late eighteen hundreds, the limited edition sock exudes heritage and quality. To tell this story of victorian sustainability with the respect it deserved, required a fastidious attention to detail and some good old-fashioned craftsmanship.

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