Levi's Presents: Rooted In Joy

  • Charles Olayinka

To celebrate Black History Month this October, we worked with Levi's to conceive #RootedInJoy, a month-long series of workshops and events at their concept store, Levi’s® Haus, London. We created a floral installation to represent the importance of admiring and nurturing blackness, brought to life by Hazel Gardiner. We created all social assets to be used on social media platforms and curated a launch event to kick the month off.

Project Tags


  • Exposure logo


    • Marketing & PR
  • Levi's logo


    • Retail