LEX PAN DESIGNS FOR DILEMA WINE

  • Alexandra Panagiotidou
The Client : I was commisioned to design the logo and labels of a wine company which was about to launch their first series of wines
The Proposal: The name of the brand was Dilema (Temptation) the production of the brand would be made in Greece but the product would be sold in the Netherlands. The approach was the combination i of the flower element that represents The Netherlands along with the Greek female beauty. I decided in each type of wine to represent a type of dilemma for the characters, either the temptation to kiss, to drink the whole bottle, or to dance naked with your friends.
The Color Combination: Focusing on each wines taste, the colors vary depending on the time of day the wine is meant to be drunk in, For the White during the day, therefore the yellow, the rose for the sunset therefore the pink and the red for the night time therefore the dark red.