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Lexus soulcrafted

  • Daniela Deichsel

LEXUS SOULCRAFTED Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. ​I designed the Lexus soulcrafted campaign featuring Brenk Sinatra (music producer) and Yogesh Kumar (perfumer) in search of perfection.

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