Amplify wins over millennials in the streets of Soho and festival fields with a much-needed caffeine hit.

During London Fashion Week, we sent Soho’s socially savvy a free Lavazza when they tagged #LFWLAVAZZA. Once they connected with us, we sent a fleet of customised Vespa scooters to bring them a much needed caffeine boost.

We pitched our tailor-made tent up at five UK festivals, including Wilderness and Big Feastival, and made ourselves at home in their fields. We served everything from flat whites to espresso martinis, with demonstrations and live music keeping the party going.