This brief was set by Fabrica, Benetton’s research centre, which involved creating a short animation with a concept of our choice, and had the opportunity of being shown on large scale video walls in store windows of United Colours of Benetton all over the world.
I used liquid acrylic dropped into water and the reason I chose this method was because it is unpredictable yet produces interesting and colourful images, which reflects my chosen concept of changing the perceptions of todays youth.