After seeing a rise in the popularity of life hacks on social media, I saw a gap in the market for a physical book on the subject - albeit a non traditional, fun, brightly coloured mostly image based book that looked like it could have been dreamed up by Instagram, so I went to work on pitching the idea to UK based publishers and I got a deal with Quarto. I produced all photography, styling and text and book design was a collaboration with the amazing Nic Davies at Smart Design Studio UK who really brought my vision to life.